We and our service providers collect Personal Information that you provide to us voluntarily, or that we collect automatically or that we receive indirectly from third parties we have a relationship with. In this section, we explain the collection of information you provide to us and have included a chart to understand the types of data we collect from you, how we collect this information, and for what purposes.
Information you provide to us voluntarily
When you provide Personal Information to us through your use of our digital Services, such as when you sign up for a newsletter, subscriptions, order processing, sweepstakes or other promotions, post on our Social Media Pages or product review pages, or contact customer service or any of our contact centers, and in the case of our health care professionals or partners, attend a meeting, conference, training or other event. You will be informed what Personal Information is required and what Personal Information is optional.
When you take part in research studies, and market research studies, interviews or surveys, we will receive aggregate Personal Information.
When we are engaged with you in a contractual relationship for the provision of Services, and you provide us with information during day-to-day interactions with our sales representatives
If you share details with us—like signing up for a newsletter or making a purchase—we may combine that with other information we already have about you from across Kenvue brands, both online and offline. This can include things like your purchase history, data collected through cookies or other tracking technologies (see “Information we collect automatically” for details about use of tracking technologies on the Services). We may also combine it with information from other sources, such as publicly available data (including your public social media profiles) or trusted third-party providers.
We understand that in certain situations, you may share personal details about someone else. We trust that you’ve got their permission to do so. We’ll treat this information with care and process such information in line with this Privacy Notice.
Information we collect automatically
As you use our websites or apps, we and our technology and advertising partners may collect data automatically using cookies and similar technologies (like web beacons, gifs, pixels, and tags). For a list of third-party advertising partners that we may share this data with or that may collect information automatically when you are using our websites and apps, please see our section on Third Party Data Sharing. To understand how this data may be used for the purposes of Personalized Advertising, please refer to our section on Personalized Advertising.
These technologies allow us and our technology and advertising partners to collect information like time spent on the Service, pages visited, and language preferences and may process data such as session and device data (device type and identifier, device operating system, browser type, IP address) to establish approximate location for security purposes, display information more effectively, and provide the Services outlined throughout this section. Cookies and similar tracking technologies may also be used to measure performance of the Service, facilitate navigation, personalize your experience while using the Service, and to provide personalized advertising to you on other websites.
This type of data may not always reveal your specific identity or may not directly relate to you and is therefore not always considered to be Personal Information. If we combine such information with Personal Information, we will treat the combined information as Personal Information for as long as it is combined.
We place cookies and similar tracking technologies for the purposes described throughout this section.
What are these technologies?
Cookies
A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you. Cookies set by us are called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting. We may use both first and third-party cookies on our websites.
Pixel, Tags, Web Beacons, Clear Gifs, or Other Similar Technologies
Pixel, tags, web beacons and clear gifs are other types of small, invisible technologies often implemented on websites and in emails designed to collect information about your behaviors and interactions with the websites or emails. We may utilize pixels, tags, web beacons and clear gifs both on certain aspects of the Services and in HTML-formatted email messages to you for the purposes of, among other things, measuring the success of our marketing campaigns, compiling statistics about Service usage, tracking the activities of users of the Service and email recipients, and enabling us to provide personalized advertising to you on other websites.
For the remainder of this section, “cookies and similar tracking technologies” will be collectively referred to as “Cookies”.
Categories of Cookies and Their Use
Below outlines the types of cookies we may use, how we classify them, and their descriptions.
Cookie Category | Description |
Strictly Necessary Cookies | These cookies are necessary for the Service to function. They are usually only set in response to actions made by you which amount to a request for Services, such as setting your privacy preferences, logging in or filling in forms. |
Performance Cookies | These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Services. They help us to know which pages are the most and least popular and see how visitors move around the Services. If you do not allow these cookies we will not know when you have visited our Services and will not be able to monitor its performance. |
Functional Cookies | These cookies enable the Services to provide enhanced functionality and personalization. They may be set by us or by third party providers whose Services we have added to our pages. |
Targeting Cookies | These cookies may be set through our Service by us or our third-party advertising partners. They may be used by those partners to build a profile of your interests by tracking your online activities and browsing behaviors across websites over time and show you relevant advertisements on other sites. For more information about the use of data for personalized advertising, please refer to Personalized Advertising section. |
Media Cookies | These cookies are set by a range of media services that we have added to the Services to enable the display of media content, such as embedded videos. Some of these cookies are necessary for the proper display of the media content. Some media services also place cookies that are capable of tracking your usage of the media service (e.g., what videos you have watched) and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. Please note that Google may automatically deploy YouTube cookies outside of our control. To find out how to manage Google and YouTube preferences and cookies, please visit https://policies.google.com/technologies/cookies#how-google-uses-cookies. |
For information on how to manage your cookie preferences, please see the Choice section under Personalized Advertising.
Links To Other Websites or Online Services
Our brand websites may contain links or references to other websites or online Services. Please note that we don’t control how those other sites use cookies of other websites and online Services, and this Privacy Notice doesn’t apply to them. If you visit those sites, we recommend reviewing their privacy policies. We are not responsible for the information practices of such other websites and online Services.
Personalized Advertising
We may use Targeting cookies to personalize advertisements that may be of interest to you based on the data automatically collected by your access to and use of the Service. This means that advertisements can be tailored to your preferences based on your browsing history and interactions on our Services all. You may also receive personalized ads based on your email address or phone number, if you have provided those to us for marketing purposes.
Data collected through targeting cookies (like IP address or device ID) or information you provide (such as email or phone number) may be shared with third-party advertising partners like Google, Meta, Amazon, and The Trade Desk. Please see our section on Third Party Data Sharing for a list of third-party advertising partners we may share your data with and links to their data practices.
We and our third-party advertising partners may use the data outlined above in conjunction with data collected automatically through Targeting cookies about your online behaviors and activities across other websites over time, and data you may have provided to these partners by using their Services (e.g., email address, phone number, etc.) to:
Recognize you across the devices you use (such as a mobile phone and a laptop)
Build a profile based on the online actions you take across other websites over time
Provide you with more relevant advertising on different websites
Create audiences that resemble your online behaviors or activities (e.g., modeled audiences, lookalike audiences)
Manage and measure the effectiveness of our advertising
By using our Services and providing your email address and phone number to us for marketing purposes, you agree to your data being used by us or shared with our third-party advertising partners (e.g., Google, Meta, Amazon, The Trade Desk) for ad personalization as described above.
Choice
There are different ways for you to manage your cookie preferences, as well as how we use your data for personalized advertising – through this notice, through your browser or a universal opt-out mechanism, and through advertising industry tools. You can find more information about these options below. Keep in mind that if you refuse or reject certain categories of cookies, you may experience some inconvenience in your use of the Service.
Through This Notice
If you want to opt out of personalized ads that use information you’ve shared with us (like your email address or phone number), please visit the Contacting Us section in this Privacy Notice for instructions.
Through Your Browser
You can manage your cookie preferences through your browser by following your browser’s instructions on how to reject cookies or by using a universal opt-out mechanism.
Some browsers and browser extensions allow users to send a signal indicating their privacy preferences when they visit a company’s website, such as whether or not they want their Personal Information to be shared with third parties. This is sometimes referred to as a Global Privacy Control (GPC). For details, including how to enable GPC in your browser, visit https://globalprivacycontrol.org/.
Please note:
Not all websites or services currently recognize these signals, as there is no universally accepted standard for how they should be interpreted.
To help ensure your opt out preferences are effective:
You may need to opt out separately on each browser and device you use.
Your browser may need to be set to accept cookies, as some opt-out tools rely on opt out cookies to remember your settings.
Advertising Industry Opt Outs
Many third-party advertising companies (like The Trade Desk) are members of the industry-wide Unified ID 2.0 (UID2) program. As part of its services, Unified ID 2.0 provides consumers the ability to opt out of personalized ads if your email or phone number has been provided to companies that participate in the UID2 program, which they may refer to as “targeted advertising” or “interest-based advertising”.
Please note that the solutions provided by this program may vary based on country, by device, or based on how you access content with personalized advertisements (e.g., browser, mobile app, etc.).
To opt-out of Unified ID 2.0 for your region click here.
Even if you choose to opt out of personalized ads from members of the Unified ID 2.0, you may still see other types of ads online. Opting out through programs like the Unified ID 2.0 only affects ads from companies that participate in those programs. You might still receive personalized ads from companies that aren’t part of this program.
Also, keep in mind:
If you delete your cookies, use a different browser or device, or block cookies altogether, your opt-out settings may no longer work as some opt-out tools rely on opt out cookies to remember your settings.
Opting out on a mobile device doesn’t apply to ads you see in your browser—even on the same device. You’ll need to opt out separately for each device and browser you use.
We are not responsible for the effectiveness and compliance of third-party opt-out tools, or whether those companies follow their own rules.
Reducing Personalized Ads on Mobile Devices
You can also take further action to limit personalized ads on your mobile device by:
You’ll Still See Ads – Just Different Ones
Even if you opt out of personalized ads, you’ll still see contextual ads. These ads are based on the content of the website or app you’re using—not your browsing history. For example, if you’re reading an article about skincare, you might see an ad for one of our skin health brands because it’s relevant to the topic.
Uses of Personal Information
Below, we explain why we use your Personal Information, the types of information we use and the reasons for processing.
Please note, if legitimate interest is not an adequate basis for collection and use in your country, we will use the relevant legal basis required under local data protection laws, such as consent or legal obligation.