Kenvue Privacy Centre

Kenvue is the Controller of your Personal Information, and we are strongly committed to protecting your privacy and to being transparent about how we collect, use, and disclose your Personal Information.

Personal Information is any information relating to an identified or identifiable individual. This means information that identifies you directly (name or contact details), or that could be used to identify you indirectly (for example account identifiers or IP address).  

Sensitive Personal Information means Special Category Data under Applicable Data Protection Law, these are considered more sensitive and require additional protection. This includes, Personal Information revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, as well as genetic data, biometric data used to uniquely identify a person, data concerning health, data concerning a person’s sex life or sexual orientation.

We only use Sensitive Personal Information where the law allows us to, such as where you have given us your explicit consent or where another lawful reason applies.

Below, we explain why we use your personal information, the types of information we use and the reasons for processing. We collect and use your Personal Information on an appropriate legal basis under applicable data protection laws, for example, consent, legal obligation, for the performance of a contract or legitimate interests.

Why we Collect Your Personal Information

We further use and disclose your personal information where necessary to comply with applicable law, respond to lawful requests from public or government authorities, protect our rights, privacy, safety or property, enforce our terms and conditions and protect our users and services.

Aggregated and Anonymised Data

Where permitted by Applicable Data Protection Laws, we use and share information that has been aggregated or fully anonymised, meaning it cannot directly or indirectly identify you. Such information is not considered personal information.

If aggregated or anonymised information is ever combined with other information that could directly or indirectly identify you, we will treat the combined information as Personal Information and handle it in accordance with this Privacy Notice and applicable data protection law.

Marketing and Communications

Where required by applicable law, we will send you marketing information only where we have your consent. You can withdraw your consent or opt out of marketing communications at any time. You can do this by using the unsubscribe link in a marketing email, following the opt-out instruction in the message, or contacting us using this form.

How to Opt-Out

In your request, please include:

• Your full name

• The specific Kenvue brand(s) you no longer wish to hear from, or say you want to stop receiving from all Kenvue brands.

• The channel(s) you want to opt out of, for example email or SMS, or say if you want to stop all marketing communications

• The contact details currently used to send marketing communications (for example, email address, postal address or phone number)

Use of Artificial Intelligence (AI) and Machine Learning (ML)

To improve our services and enhance user experience, we may use artificial intelligence (AI) and machine learning (ML) models to process your data. This processing helps us deliver smarter features, personalised experiences, and operational efficiencies.

We are committed to responsible AI practices. All AI/ML activities are subject to human review designed to ensure accuracy, fairness, and alignment with our ethical standards. We do not use AI/ML to make any decisions that produce legal or similarly significant effects (e.g., decisions that result in the provision or denial of financial or lending services, housing, insurance, education enrolment or opportunities, criminal justice, employment or independent contracting opportunities or compensation, healthcare services or access to essential goods or services). Importantly, we do not use Personal Information to train our AI/ML models. We apply data protection by design principles and implement safeguards such as data minimisation, purpose limitation, and pseudonymisation where appropriate.

Our processing of Personal Information for AI/ML purposes complies with Applicable Data Protection Laws. Where required, we obtain valid consent or rely on other lawful bases for processing, and we respect your rights to access, correct, or restrict the use of your Personal Information.

When you use our websites or apps, we and our technology and advertising partners may collect data automatically using cookies and similar technologies (like web beacons, gifs, pixels, and tags). For a list of advertising partners that we may share this data with or that may collect information automatically when you are using our websites and apps, please see our section on Data Sharing. To understand how this data may be used for the purposes of Personalised Advertising, please refer to our section on Personalised Advertising.

These technologies allow us and our technology and advertising partners to collect information like time spent on the Service, pages visited, and language preferences and may process data such as session and device data (device type and identifier, device operating system, browser type, IP address) to establish approximate location for security purposes, display information more effectively, and provide the services outlined throughout this section. Cookies and similar tracking technologies may also be used to measure performance of the Service, facilitate navigation, personalise your experience while using the Service, and to provide personalised advertising to you on other websites.

This type of data may not, on its own, identify you directly as an individual. If we combine such information with Personal Information, we will treat the combined information as Personal Information for as long as it is combined.

Where required by applicable law, we place cookies and similar tracking technologies only with your consent through the cookie banner or preference centre.

What are these technologies?

Cookies

A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you. Cookies set by us are called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting. We may use both first and third-party cookies on our websites.

Pixel, Tags, Web Beacons, Clear Gifs, or Other Similar Technologies

Pixel, tags, web beacons and clear gifs are other types of small, invisible technologies often implemented on websites and in emails designed to collect information about your behaviours and interactions with the websites or emails. We may utilise pixels, tags, web beacons and clear gifs both on certain aspects of the Services and in HTML-formatted email messages to you for the purposes of, among other things, measuring the success of our marketing campaigns, compiling statistics about Service usage, tracking the activities of users of the Service and email recipients, and enabling us to provide personalised advertising to you on other websites.

For the remainder of this section, “cookies and similar tracking technologies” will be collectively referred to as “Cookies”.

Categories of Cookies and Their Use

Below outlines the types of cookies we may use, how we classify them, and their descriptions.

You can find a list of the first and third-party cookies we use, including details of their purpose, provider and duration, in our Cookie Preference Centre. To access it, click the "Cookie Settings" link found in the website footer of the Kenvue brand site you are visiting.

For information on how to manage your cookie preferences, please see the Managing Your Cookie and Personalised Advertising Preferences section.

Links To Other Websites or Online Services

Our brand websites may contain links or references to other websites or online services. Please note that we don’t control how those other sites use cookies for other websites and online services, and this Privacy Notice doesn’t apply to them. If you visit those sites, we recommend reviewing their privacy policies. We are not responsible for the information practices of such other websites and online services.

We may use Targeting cookies to personalise advertisements that may be of interest to you based on the data automatically collected by your access to and use of the Service. This means that advertisements can be tailored to your preferences based on your browsing history and interactions on our Services across all Kenvue brand websites.
 
You may also receive personalised ads based on your email address or phone number, if you have provided those to us for marketing purposes.

Data collected through targeting cookies (like IP address or device ID) or information you provide (such as email or phone number) may be shared with advertising partners like Google, Meta, Amazon, and The Trade Desk. Please see our section on Data Sharing for a list of advertising partners we may share your data with and links to their data practices.

We and our advertising partners may use the data outlined above in conjunction with data collected automatically through Targeting cookies about your online behaviours and activities across other websites over time, and data you may have provided to these partners by using their services (e.g., email address, phone number, etc.) to:

• Recognise you across the devices you use (such as a mobile phone and a laptop)

• Build a profile based on the online actions you take across other websites over time

• Understand which Kenvue brands and products you may be interested in across our family of brands based on how you interact with our different brand websites

• Provide you with more relevant advertising on different websites

• Create audiences that resemble your online behaviours or activities (e.g., modeled audiences, lookalike audiences)

• Manage and measure the effectiveness of our advertising

For more information on Kenvue’s family of brands available in your country, please refer to the chart below.

If you accept targeting or advertising cookies and provide your email address or phone number for marketing purposes, your data may be used by us and shared with our advertising partners (e.g., Google, Meta, Amazon, The Trade Desk) for personalised advertising as described above.

There are different ways you can manage your cookie preferences and control how we use your data for personalised advertising – through this notice, through our Services, through your browser or a universal opt-out mechanism, and through advertising industry tools. You can find more information about these options below. Please note that if you reject certain categories of cookies, some parts of the service may not function properly.

Through This Notice

If you want to opt out of personalised ads that use information you’ve shared with us (like your email address or phone number), please visit the Contacting Us section in this Privacy Notice for instructions.

Through Our Websites

You can manage or change your cookie settings for our Services at any time by clicking on the Cookie Settings button within the footer of the Kenvue brand Service you’re visiting. Please note that Strictly Necessary cookies are required for the proper functioning of our Services and therefore cannot be toggled off in the cookie preference centre on our Services.

Through Your Browser

You can manage your cookie preferences through your browser by following your browser’s instructions on how to reject cookies or by using a universal opt-out mechanism.

Some browsers and browser extensions allow users to send a signal indicating their privacy preferences when they visit a company’s website, such as whether or not they want their Personal Information to be shared with third parties. This is sometimes referred to as Global Privacy Control (GPC). For details, including how to enable GPC in your browser, visit https://globalprivacycontrol.org/.

Please note:

• Not all websites or services currently recognise these signals, as there is no universally accepted standard for how they should be interpreted.

• To help ensure your opt out preferences are effective:

  • You may need to opt out separately on each browser and device you use.

  • Your browser may need to be set to accept cookies, as some opt-out tools rely on opt out cookies to remember your settings.

Advertising Industry Opt Outs

Many advertising companies (like Google, Meta, Amazon, and/or The Trade Desk) are members of the organisations outlined below, which broadly help support consumer choice for personalised ads, which they may refer to as “interest-based advertising”, “online advertising”, or “targeted advertising”.

Please note that the solutions provided by these organisations may vary based on country, by device, or based on how you access content with personalised advertisements (e.g., browser, mobile app, etc.).

For Europe, you may click here to learn more about the DAA-Europe’s opt-out programme.

To opt-out of European Unified ID (EUID) for Europe click here.

Even if you choose to opt out of personalised ads via the DAA or European Unified ID 2.0, you may still see other types of ads online. Opting out through organisations like the DAA or European Unified ID 2.0 only affects ads from companies that participate in those programmes. You might still receive personalised ads from companies that aren’t part of these groups.

Also, keep in mind:

• If you delete your cookies, use a different browser or device, or block cookies altogether, your opt-out settings may no longer work as some opt-out tools rely on opt-out cookies to remember your settings.

• Opting out on a mobile device doesn’t apply to ads you see in your browser—even on the same device. You’ll need to opt out separately for each device and browser you use.

• We are not responsible for the effectiveness and compliance of third-party opt-out tools, or whether those companies follow their own rules.

Reducing Personalised Ads on Mobile Devices

You can also take further action to limit personalised ads on your mobile device by adjusting your device settings.

• Declining data access requests when installing apps.

• Adjusting your ad tracking settings in your device’s privacy settings.

You’ll Still See Ads – Just Different Ones

Even if you opt out of personalised ads, you’ll still see contextual ads. These ads are based on the content of the website or app you’re using, not your browsing history. For example, if you’re reading an article about skincare, you might see an ad for one of our skin health brands because it’s relevant to the topic.

We may share your Personal Information with affiliates, partners and service providers, which may involve cross-border data transfers, including to the United States. For more details, see the section "International Data Transfer".

Types of Recipients to Whom We Disclose Personal Information: 

We may share your personal information with:

Kenvue Affiliates: for the purposes described in this Privacy Notice. A list of our affiliates is available at Kenvue Inc. - Financials & reports - SEC filings https://investors.kenvue.com/financials-reports/sec-filings/default.aspx 

Co-Branding and Co-Marketing Partners: Sometimes we work with partners on co-branded or co-marketed promotions.  

Service Providers: for website hosting, mobile application hosting, data analysis, payment processing, order fulfilment, infrastructure provision, IT services, customer service, email and direct mail delivery, auditing, and other services. 

Training and Event Providers: We may share your Personal Information with vendors involved in organising local and international training and events, such as venues and transportation companies.

Advertising Partners: We may share your Personal Information with advertising partners outlined below (e.g., social media platforms, advertising platforms, publishers) to show you relevant ads, measure how effective our ads are, and improve our marketing. Please note that the list of partners is subject to change.

Other Situations where we may share your Personal Information:

Legal Compliance: Where necessary to enforce our terms and conditions, comply with legal processes or Applicable Data Protection Laws (including those outside your country of residence), and respond to requests from public or government authorities (including those outside your country of residence).

For Research, Safety and Regulatory Purposes

Research and Collaboration Partners: for clinical and medical research, collaboration, or healthcare technology innovation and development.

• Healthcare Providers and Health Care Professionals: for example, in relation to pharmacovigilance, product safety, medical information requests, quality complaints and other legal or regulatory obligations.

Business Transactions: In the event of a reorganisation, merger, divestiture, acquisition, joint venture, assignment, transfer, or other disposition of all or part of our business, assets, or stock, we may share your Personal Information with the relevant parties involved in the transitions.

Posting and Social Sharing: By using our services, you may disclose Personal Information on profile pages, blogs, product reviews, and other services, including our Social Media Pages. Any information you post may become public and available to other users and the general public.

You have the following rights:

• Right to access – to obtain a copy of your Personal Information  

• Right to rectification – to request corrections to inaccurate or incomplete data  

• Right to erasure – to request deletion of your Personal Information  

• Right to restriction of processing – to limit how your Personal Information is used in certain circumstances

• Right to data portability – to receive your Personal Information in a transferable format  

• Right to withdraw consent at any time with effect for the future Automated decisions – to not be subject to a decision solely by automated means that has legal or similar significant effects on you.

Right to object - You can request that we stop using your Personal Information if we are processing it based on our “Legitimate Interests” and you believe it affects you.

You also have the right to object at any time to the use of your Personal Information for direct marketing purposes. If you exercise this right, we will no longer process your Personal Information for direct marketing.

How we handle your request

We will keep a record of any requests you make. We may charge a reasonable fee or refuse to act on a request if it is manifestly unfounded or excessive. If you make a request, we will need to verify your identity and may ask for additional information to help us respond effectively. Once your identity has been confirmed, we will respond within the applicable time period required by law, which will usually be one month. If we are unable to verify your identity, we may not be able to process your request. For complex or multiple requests, we may need more time and can extend the response period by up to an additional two months. If this applies, we will let you know as soon as possible. You can exercise your data protection rights by contacting us via this contact form.

Complaints

If you have any questions, concerns or complaints about this Privacy Notice or how we handle your Personal Information, please contact us using this contact form. You also have the right to lodge a complaint with the UK regulator, the Information Commissioner’s Office (ICO), at https://ico.org.uk/global/contact-us/.

We retain your Personal Information only for as long as we need it for the purposes described, and as required or permitted by applicable data protection laws.

The criteria used to determine our retention periods include:

1. the length of time we have an ongoing relationship with you and provide a service to you;

2. whether there is a legal/regulatory obligation to which we are subject; and

3. whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation, or regulatory investigations).

We use a reasonable mix of technical, organisational, and administrative safeguards to keep your personal information safe from unauthorised access, changes, disclosure, or destruction, as well as accidental loss or misuse. These protections can include things like encryption, secure networks, access controls, staff training, and physical security where needed.

We assess how sensitive your information is along with potential risks, so we can choose the right level of protection. However, while we work to keep your information secure, no system is completely secure. You can help keep your information safe by protecting your devices and login details. If you think your account or interaction with us is no longer secure (for example, if you suspect your account has been compromised), please contact us immediately using the details in the Contacting Us section.

This Service may contain links to sites of third parties. This Privacy Notice does not address, and we are not responsible for, the privacy, information, or other practices of any third parties, including any third party operating any site or online service (including, without limitation, any application) that is available through this Service or to which this Service contains a link. The availability of, or inclusion of a link to, any such site or property on the Service does not imply endorsement of it by us or by our affiliates. When you choose to visit or use third-party websites or services, please note that this Privacy Notice no longer applies. We recommend reviewing the privacy notice of the third party to understand how your information may be collected and used.

We may transfer your Personal Information to countries outside the United Kingdom (UK), including the United States, for purposes described in this Privacy Notice.

Where we transfer your Personal Information internationally, we ensure it is protected in accordance with Applicable Data Protection Law by relying on:

• Countries, territories or sectors covered by UK adequacy regulations or

• other appropriate safeguards, such as using the International Data Transfer Agreement (IDTA) or the UK Addendum to the EU's Standard Contractual Clauses.

You may obtain further information about these safeguards, and in some cases a copy of them by contacting emeaprivacy@kenvue.com.

We do not knowingly collect Personal Information directly from children under the age allowed by local law.

Where we need to process children's data, for example to comply with our pharmacovigilance obligations and record adverse events, we will do so in accordance with applicable law.

In some cases, we may also collect limited information about a child, such as the month and year of a child’s birth, from a parent or legal guardian, where needed to provide age-appropriate products, services, information and promotions, where relevant.

We recommend that parents or guardians jointly discuss with children under their care about internet use as well as the information they disclose to the site.

We may change this Privacy Notice from time to time. Any changes will become effective when we post the revised Privacy Notice on digital services (apps) and websites. We will attempt to notify you by email or by posting a pop-up banner on the Service when we make any material changes to this Privacy Notice. We recommend that you regularly review this Privacy Notice.

Kenvue UK Ltd. is located at 1 Station Hill Square, Station Hill, Reading, RG1 1LN and is the company responsible for the collection, use, and disclosure of Personal Information under this Privacy Notice. 

Kenvue UK Limited  
For Privacy related questions email our Data Protection Officer (DPO) and the EMEA DPO team at emeaprivacy@kenvue.com.

Data Protection Authority: Information Commissioner’s Office (ICO) https://ico.org.uk/global/contact-us/.

General privacy contact information
Address: 1 Station Hill Square, Reading, RG1 1LN

Phone number: +448000260511

Key Contact Information:

• Customer Care/Reporting: 0808 238 9999

• Email Support: consumer-gb@kenvue.com